Marketing Services & Support in Action
Other Marketing Services

Here, you can see brief case studies where LA Serve's marketing services were used and find out more about individual projects.

What would you like to find out more about?

Market Research
PR campaigns
Copywriting
Consultancy projects

Consultancy projects

OSG

Solicitors practice, Oglethorpe, Sturton and Gillibrand, has an advertising budget that needed to be used effectively.

The partners were keen to ensure that their marketing spend was effective and productive. LA Serve was commissioned to examine the firm's advertising spend, assess the creative approach and make objective recommendations on how to improve the return on advertising investment

Number of days: 4
Website: http://www.osg.co.uk/

Market Research

The Lancaster & District Community Safety Partnership

The Lancaster & District Community Safety Partnership includes the local and county authorities, the police, probation and health services and local groups. Its purpose is to ensure the district is a safe place to live, work and visit.

In 2001, The Partnership produced an audit report on local crime issues over the preceding three years. In order to develop a crime strategy for the next three years, a consultation process was undertaken.

The objectives of the consultation were three fold: Firstly, it aimed to confirm that this First Phase Report gave an accurate picture of crime and disorder in the Lancaster District. Next, the consultation considered the extent of the success of the Lancaster Community Safety Partnership over the previous three year strategy period.

LA Serve UK Ltd played a leading role in delivering this consultation, by:

• Designing questionnaires for postal and face to face use.
• Completing 300 face to face interviews (including sampling)
• Analysis and interpretation of over 1,500 completed surveys

The final report was key to forming the district's future Crime Strategy.

Number of days: 20
Website: http://www.lancaster.gov.uk/Category.asp?cat=645

PR campaigns

Classic Car Rallies

Each year, Mark Woodward runs a series of classic car and vintage vehicle events across the north of England.

As part of our marketing support package, LA Serve handles the PR for each event. Our support includes the writing of the release, gathering supporting information from interesting exhibitors as well release distribution and submission of photographs to the media. To view a sample release click here.

Such is the success of the PR that there is always credible press coverage in advance of each event. This has included radio interviews, occasional TV coverage and much newspaper.

Importantly, the value of the coverage far exceeds the fee paid.

Number of days: ¾ day per event
Website: N/a

Copywriting

Myerscough College

Myerscough College, near Preston is one the UK's leading providers of practical, rural-orientated courses. Keen to maintain links with past students, the College places a high value on its annual Alumni Magazine, Myerscough Voice.

For the last two years, LA Serve has played a key role in producing this flagship publication. Myerscough Voice is designed and mostly written by LA Serve.

The result is a magazine full of College news as well as original, well-researched and interesting feature editorial.

Number of days (writing only): 5
Website: http://www.myerscough.ac.uk/