Our main priorities, before we begin your telemarketing are:
- to be clear on the purpose of the call
- to understand what you expect from our telemarketing team
- to be honest about what we can realistically achieve
Having agreed the objectives and expectations in regards to telemarketing, we would then confirm details of the list to be used and develop a discussion guide.
The telemarketing team will be fully briefed on the discussion guide, product and reporting needs. Clients are encouraged to be involved in this briefing process so that our telemarketers have a comprehensive understanding of your business and your culture.
To ensure a seamless service, it is very helpful if we know who your key people are and that they are aware of what we are doing.
Where the objective of your telemarketing is to generate appointments, it is important that we know which dates and times are available.
LA Serve will then telephone each prospect / customer. At least three calls are made to each contact. These are generally on different days or sessions (i.e. morning / afternoon). Time allocated to a telemarketing project is therefore flexible. A day's telemarketing is usually spread over a few days.
Telemarketing projects are constantly under review and we continuously discuss and evaluate our progress to ensure we are doing the best we can.
Details of each call will be entered into the database which can be returned to you as often as you like. Information on hot leads or appointments will usually be passed on immediately.