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| Sample Discussion Guides Discussion Guide 1 Good morning / good afternoon, I'm calling from ABC. Could I speak to <named contact> / the person who usually books UK accommodation? I'm calling from ABC. We have more than 200 short-stay apartments and I wanted to send some information through to you... Benefits of Product Working away from home can be stressful - Hardly any space, two (at most!) rooms and eating in hotel restaurants! We have our spacious, short-stay apartments in the heart of the capital where business travellers can enjoy the luxury of their own living room, cook what and when they want in their own kitchen and enjoy much privacy at the end of the day! Prices start at just £60 per night - a fraction
of the cost of a comparable central London hotel. What's more, multi bedroomed
apartments mean friends, family or colleagues can share an apartment at
no extra cost! Questions to ask Do you book accommodation in London? How frequently do you book? (weekly, monthly, yearly, less frequently?) What sort of accommodation do you tend to use (budget or 5 * or something in between?) Objections The sort of people I'm booking accommodation for don't want to make their own beds etc! All apartments have daily week day maid service and some apartments even have their own butlers! We don't book accommodation in London Is it worth sending something through for the future and then leaving you alone? Nobody will want to cook at the end of the day You don't have to! You can still go out and many of the apartments are attached to hotels so you can enjoy the best of both worlds! We need places near the x - Do you have anywhere there? Yes! I always book x and I'm quite happy Is it you that stays there or are you booking for someone else? Then What about if I send the information through? You <or your boss> can have a look at it - Maybe, one time, your normal hotel will be unavailable and you can take the opportunity to try out an apartment... Discussion Guide 2 Hello, I'm calling on behalf of ABC about a women's event which I thought / client name mentioned / your company might be interested in. Basically, it's all about optimising your business success: · Maximising your personal image impact It's something different - just for women who want to ooze confidence! It should be great fun, but also relevant. Can I send you some information? The event is called ABC - It's on the evening of 18th March at the Preston Marriot Hotel. I'll email / fax it and give you a call in a day or so when you've had a chance to look through. Finally, can you think of any other good women that might be interested? |