Telemarketing in Action
Telemarketing
Different telemarketing projects and clients have different objectives. Here, you can see brief telemarketing case studies and find out how those various assignments actually worked.
What would you like to find out more about?
 Lead Generation through Cold Calling
List Sourcing & Appointment Making
Lead Generation & Database Creation
List Cleaning
Lead Generation through Cold Calling
Business Enterprise Centre, Lancaster University, Lancaster
Lancaster University's Business Enterprise Centre provides a range of business support to North West businesses. LA Serve's telemarketing services helped the centre achieve their ambitious targets by generating warm leads from cold contacts for appointment making. Working in batches of 100, different industry sectors were targeted with relevant support services throughout this telemarketing project. LA Serve's high level of feedback from throughout the telemarketing enabled the university to make a seamless transition from initial call to meeting.
Volume: 2,500+ contacts
Website: http://www.lancs.ac.uk/
List Sourcing & Appointment Making
Ignetics, Windermere
Ignetics provides PCs, internet access and support to the tourism and leisure sector. Their service gives visitors good value internet access and hotels additional easy-to-manage revenue.
LA Serve's telemarketing services supported Ignetics' development of new geographic areas by sourcing a relevant list, cold calling those businesses and mailing promotional material. These initial calls were followed up by LA Serve's telemarketing team and sales appointments made. As a result of this, Ignetics was able to sign up new clients.
Volume: 450 contacts
Website address: http://www.ignetics.com/
Lead Generation & Database Creation
Central London Apartments
Central London Apartments is an agency specialising in providing good quality, short-stay apartments in central London. The web-based company had a strong consumer base, but aimed to develop its corporate market.
Through list sourcing, cold calling, mailing and follow up, LA Serve's telemarketing team were able to provide Central London Apartments with a reliable foundation of carefully researched and graded leads.
Volume: 4,500
Website address: http://www.central-london-apartments.com/
List Cleaning
Mentor Medical
Healthcare company, Mentor Medical manufacture continence care products with a key market being UK nursing homes.
Keen to focus their sales force Mentor commissioned LA Serve's telemarketing team to contact these nursing homes to gather relevant information on product use and volume of patients. The information gathered from this telemarketing project was then used by Mentor to target relevant information and resources.
Volume: 3,500
Website: http://www.mentorcorp.com/
See also Research for telephone research projects.
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